For the professional manager or student of management, a comprehensive handbook of 16 Kaizen management practices that can be put to work. Kaizen uses more than 100 examples in action and contains 15 corporate case studies.
For the professional manager or student of management, a comprehensive handbook of 16 Kaizen management practices that can be put to work. Kaizen uses more than 100 examples in…
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The…
The market leading Essentials of Investments, 6e by Bodie, Kane and Marcus is an undergraduate textbook on investment analysis, presenting the practical applications of investment theory to convey insights of practical value. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights that will be useful to practitioners throughout their careers as new ideas and challenges emerge from the financial marketplace. Essentials maintains the theme of asset allocation (authors discuss asset pricing and trading then apply these theories to portfolio planning in real-world securities markets that are governed by risk/return relationships).
The market leading Essentials of Investments, 6e by Bodie, Kane and Marcus is an undergraduate textbook on investment analysis, presenting the practical applications of investment…
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition,
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four…
Laura Hartman's: Perspectives in Business Ethics offers a foundation in ethical thought, followed by a variety of perspectives on difficult ethical dilemmas in both the personal and professional context. This anthology encourages the reader to
Laura Hartman's: Perspectives in Business Ethics offers a foundation in ethical thought, followed by a variety of perspectives on difficult ethical dilemmas in both the personal…
Samuelson’s text was first published in 1948, and it immediately became the authority for the principles of economics courses. The book continues to be the standard-bearer for principles courses, and this revision continues to be a clear, accurate,
Samuelson’s text was first published in 1948, and it immediately became the authority for the principles of economics courses. The book continues to be the standard-bearer for…
The primary purpose of this text is to lay out the scope of ERP Systems implementation, explain the competitive advantages of using ERP Systems, and support general concepts with short case studies. This text covers the fundamental issues important in ERP implementation and management, starting from an information systems, information technology project management perspective. Each chapter will include a review of real cases of ERP implementations related to that particular chapter content. The text is meant to be software product independent, in order to enable schools to select their own ERP Systems software tools and use them as time permits.
The primary purpose of this text is to lay out the scope of ERP Systems implementation, explain the competitive advantages of using ERP Systems, and support general concepts with…
Practical Business Statistics, 5/e was written in response to instructors not wanting a formula driven, mathematically encyclopedic book. The use of computer applications means some topics no longer require coverage in detail. This allows future
Practical Business Statistics, 5/e was written in response to instructors not wanting a formula driven, mathematically encyclopedic book. The use of computer applications means…
Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including
Strategic Marketing by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors…
Microeconomics, 17e, by Samuelson and Nordhaus, is the classic text which set the standard for principles of economics texts when it was introduced in 1948. This text has been the standard-bearer in principles books for over 50 years, presenting a clear, accurate, and interesting introduction to economics that allows students to study the world and see patterns of economic life. Bill Nordhaus is now the primary author of this modern treatment of microeconomics which has been thoroughly updated.
Microeconomics, 17e, by Samuelson and Nordhaus, is the classic text which set the standard for principles of economics texts when it was introduced in 1948. This text has been the…
Written in a conversational tone, this 18-chapter, 4-color text takes a totally new learning approach to relating business English to the world of work. Telecommunications, customer service, online references, and a host of other real-world topics
Written in a conversational tone, this 18-chapter, 4-color text takes a totally new learning approach to relating business English to the world of work. Telecommunications,…
This book is about microeconomic theory and how it is used to analyze and evaluate contemporary market systems. Understanding markets is important for every well-educated citizen. Throughout the world, societies are debating, sometimes violently,
This book is about microeconomic theory and how it is used to analyze and evaluate contemporary market systems. Understanding markets is important for every well-educated citizen.…
This text-workbook uses annotated examples to illustrate grammar principles and includes “checkpoint” exercises with answers to help students monitor their progress as they cover each new topic. The workbook section allows students to
This text-workbook uses annotated examples to illustrate grammar principles and includes “checkpoint” exercises with answers to help students monitor their progress as they cover…
