Лучшие книги Джозефа Ная

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently--and often incorrectly--by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power--the ability to coerce--grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

Най, Джозеф С. «Будущее власти»
Джозеф С. Най-младший – один из наиболее влиятельных политологов США – с 1977 по 1979 годы работал помощником заместителя государственного секретаря по вопросам поддержки безопасности, науки и технологии, председателем группы Национального совета безопасности по вопросам нераспространения ядерного оружия. В 1993–1994 годах – председатель Совета национальной разведки, а в 1994 и 1995 годах – заместитель министра обороны по вопросам международной безопасности. Во всех трех ведомствах политолог был представлен к различным почетным наградам. В 1989-1993 годах он также являлся представителем США в Консультативном совете по вопросам разоружения при Генеральном секретаре ООН.
В XVI веке страна считалась сильной, если у нее имелось много колоний и золота.
В XIX столетии мировых лидеров определяли скорость и масштаб развития Промышленной революции.
В ХХ веке мощь страны стало принято измерять численностью войск и количеством танков, а впоследствии еще и ядерных ракет.
Но что делает государство сильным сейчас, в эпоху глобальной информации? В эпоху, когда информация – единственное, что имеет истинную ценность?
Останутся ли США по-прежнему на посту мирового лидера теперь, когда стратагема умной силы должна включать нечто большее, чем просто военная мощь страны? Интернет в буквальном смысле слова придал силы кончикам пальцев негосударственных игроков, дав им возможность осуществлять кибератаки на правительства из собственных квартир и создав ощущаемую повсеместно угрозу безопасности.
В своей книге «Будущее власти» Джозеф С. Най-младший, долгие годы работавший на правительство США, излагает историю «новой силы», - гибкой, учитывающей изменения в политических взаимоотношениях, которые и будут определять характер XXI века.

Книга Дж.С.Ная "Гибкая власть" со времени своего появления стала бестселлером и обязательным чтением для аналитиков, креативных людей, интересующихся тенденциями в сфере глобальной политики, изменениями в сущности и структуре современной власти в

Updated in its 9th edition, Understanding Global Conflict and Cooperation is a concise and penetrating introduction to world politics in an era of complex interdependence. This text employs lessons from theory and history to examine conflict and cooperating among global actors and thus to provide readers with a durable analytical framework. From twentieth and twenty-first century wars to global finance and global governance, Understanding Global Conflict and Cooperation, expands substantially on a classic work and continues to deliver a thought-provoking survey of international relations today.

For more than a century, the United States has been the world???s most powerful state. Now some analysts predict that China will soon take its place. Does this mean that we are living in a post??“American world? Will China???s rapid rise spark a new Cold

Джозеф Най — один из главных стратегов американской внешней политики, теоретик неолиберализма, стоящий в одном ряду с Соросом, Бжезинским и Рейганом. Именно он в девяностые-нулевые годы создал современную доктрину американской внешней политики, разработал концепцию «мягкой силы», подготовил вторжения в Ирак и Ливию, а также способствовал превращению инструмента санкций в полноценное оружие против нелояльных мировому гегемону народов. В то же время, Най — один из самых проницательных американских политологов современности, большой специалист в области дипломатии. Ещё в начале нулевых годов он предугадал восстановление Российской военной мощи, усиление Китая и становление многополярного мира. Это его главная книга, никогда раньше не издававшаяся на русском языке.

What qualities make a leader succeed in business or politics? In an era when the information revolution has dramatically changed the playing field, when old organizational hierarchies have given way to fluid networks of contacts, and when mistrust of leaders is on the rise, our ideas about leadership are clearly due for redefinition. With The Powers to Lead, Joseph S. Nye offers a sweeping look at the nature of leadership in today's world, in an illuminating blend of history, business case studies, psychological research, and more. As he observes, many now believe that the more authoritarian and coercive forms of leadership--the hard power approaches of earlier military-industrial eras--have been largely supplanted in postindustrial societies by soft power approaches that seek to attract, inspire, and persuade rather than dictate. Nye argues, however, that the most effective leaders are actually those who combine hard and soft power skills in proportions that vary with different situations. He calls this smart power. Drawing examples from the careers of leaders as disparate as Gandhi, Churchill, Lee Iacocca, and George W. Bush, Nye uses the concept of smart power to shed light on such topics as leadership types and skills, the needs and demands of followers, and the nature of good and bad leadership in terms of both ethics and effectiveness. In one particularly instructive chapter, he looks in depth at contextual intelligence--the ability to understand changing environments, capitalize on trends, and use the flow of events to implement strategies. Thoroughly grounded in the real world, rich in both analysis and anecdote, The Powers to Lead is sure to become a modern classic, a concise and lucid work applicable to every field, from small businesses and nonprofit organizations to nations on the world stage. This paperback edition includes a new preface by the author.

In the era of Kennedy and Khrushchev, power was expressed in terms of nuclear missiles, industrial capacity, numbers of men under arms, and tanks lined up ready to cross the plains of Eastern Europe. By 2010, none of these factors confer power in the same way: industrial capacity seems an almost Victorian virtue, and cyber threats are wielded by non-state actors. Politics changed, and the nature of power—defined as the ability to affect others to obtain the outcomes you want—had changed dramatically. Power is not static; its story is of shifts and innovations, technologies and relationships.

Joseph Nye is a long-time analyst of power and a hands-on practitioner in government. Many of his ideas have been at the heart of recent debates over the role America should play in the world: his concept of "soft power" has been adopted by leaders from Britain to China; "smart power” has been adopted as the bumper-sticker for the Obama Administration’s foreign policy. This book is the summation of his work, as relevant to general readers as to foreign policy specialists. It is a vivid narrative that delves behind the elusive faces of power to discover its enduring nature in the cyber age.

Keohane, Robert O. and Nye, Joseph S., Power and Interdependence, 3rd Edition*\ This landmark book, an original work by two of the most renowned scholars in the field, continues to offer a rich theoretical approach to understanding contemporary

The report's recommendations for strengthening U.S. national security fall into 3 areas: ending Cold War export controls, strengthening proliferation-related controls, and accelerating the process by which the United States gains national security

Is America still Number 1? A leading scholar of international politics and former State Department official takes issue with Paul Kennedy and others and clearly demonstrates that the United States is still the dominant world power, with no

What qualities make a leader succeed in business or politics? In an era when the information revolution has dramatically changed the playing field, when old organizational hierarchies have given way to fluid networks of contacts, and when mistrust of leaders is on the rise, our ideas about leadership are clearly due for redefinition.
With The Powers to Lead, Joseph S. Nye offers a sweeping look at the nature of leadership in today's world, in an illuminating blend of history, business case studies, psychological research, and more. As he observes, many now believe that the more authoritarian and coercive forms of leadership--the hard power approaches of earlier military-industrial eras-have been largely supplanted in postindustrial societies by soft power approaches that seek to attract, inspire, and persuade rather than dictate. Nye argues, however, that the most effective leaders are actually those who combine hard and soft power skills in proportions that vary with different situations. He calls this smart power. Drawing examples from the careers of leaders as disparate as Gandhi, Churchill, Lee Iacocca, and George W. Bush, Nye uses the concept of smart power to shed light on such topics as leadership types and skills, the needs and demands of followers, and the nature of good and bad leadership in terms of both ethics and effectiveness. In one particularly instructive chapter, he looks in depth at contextual intelligence-the ability to understand changing environments, capitalize on trends, and use the flow of events to implement strategies.
Thoroughly grounded in the real world, rich in both analysis and anecdote, The Powers to Lead is sure to become a modern classic, a concise and lucid work applicable to every field, from small businesses and nonprofit organizations to nations on the world stage. This paperback edition includes a new preface by the author.

Written by renowned international relations expert Joseph S. Nye, this lively book gives readers the background in history and political concepts they need to understand the issues facing our world today: the war in Iraq, the Israeli-Palestinian conflict, nuclear proliferation in North Korea and Iran, and much more. Origins of the Great Twentieth-Century Conflicts; Balance of Power and World War I; The Failure of Collective Security and World War II; The Cold War; Intervention, Institutions, and Regional Conflicts; Interdependence and Globalization; The Information Age; A New World Order? Anyone interested in understanding international relations today.

Not since the Roman Empire has any nation had as much economic, cultural, and military power as the United States does today. Yet, as has become all too evident through the terrorist attacks of September 11th and the impending threat of the acquisition of nuclear weapons by Iran, that power is not enough to solve global problems--like terrorism, environmental degradation, and the proliferation of weapons of mass destruction--without involving other nations. Here Joseph S. Nye, Jr. focuses on the rise of these and other new challenges and explains clearly why America must adopt a more cooperative engagement with the rest of the world.