Jim Taylor — новинки

My career as a professor, researcher, consultant, writer, and speaker has been driven by the simple, yet powerful, desire to create and share ideas. My blogging began in 2009 as a venue for contributing to the intellectual marketplace and to question the status quo, challenge the convention wisdom, and offer new perspectives on the complex world in which we live. The Internet has given me a soapbox from which to advocate for reason, fairness, compassion, and civility, and to call out those who use power, misinformation, sophistry, and fear to distort the truth and manipulate ideas for their own selfish interests. As you will see in "I Couldn't Disagree More", my ideas reflect my broad interests including politics, popular culture, technology, business, education, sports, and the human condition. I hope you find my blog posts enlightening, entertaining, and even, on occasion, infuriating. I expect you will agree with some of my ideas and disagree with others. More than anything, though, I hope my ideas provoke ideas of your own and perhaps even inspire you to share them as I have.

In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands. Despite this, they are poorly understood. How many types are there? What are their characteristics? How should you use

Five years ago the world of agency communications turned upside down. Ogilvy introduced 360 degree thinking, Unilever formulated their ABC process, TBWA developed their Disruptive philosophy, and total communications planning was born. Now, total

Since 1997 Jim Taylor's online DVD FAQ has been the most current and complete source of information on this rapidly growing technology, and visitors to the site have been clamoring for a print version. And here it is! Everything You