Кевин Робертс – лучшие книги

В книге излагается новаторская концепция о брендинге и брендах, мода на которые растет. Бренды выдохлись, считает К.Робертс: они существуют сами по себе, тогда как должны принадлежать потребителям. Компаниям пора понять важность эмоциональных, а не

Diesel was one of the first fashion labels to break the classic rules of advertising and market itself with irony and humor. Its longtime slogan "For Successful Living" defined Diesel's insouciant image as well as its ads, which parody conventional commercial messages. Published on the occasion of Diesel's thirtieth anniversary, this lavishly produced volume features the iconic photography and ads from this forward-thinking company, created by groundbreaking photographers such as Terry Richardson, David La Chapelle, and Ellen Von Unwerth, among others. Also included is a DVD containing television commercials and other innovative video materials from Diesel's advertising archive.

Формат: 26 см x 32 см.

Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as "brilliant." He also announced it as the "Best Business Book" published in the first five years of this