James E. Lukaszewski — новинки

Learn Mr. Lukaszewski’s secrets for finding and keeping clients. Learn how to use his Golden Rule of Consulting.
Among the topics Lukaszewski discusses in this monograph are: the super sales kit, verbal secrets to successfully sell your services, structuring the successful selling presentation, how to get ready, qualifying prospects, marketing programs, and consultant checklists. He focuses especially on that precious 45 minutes or so when the consultant is actually making the presentation to the prospective client.

On the Internet, rumors, misinformation, leaks, smear campaigns, rogue Web sites, and other high-profile postings are epidemic. Companies and the issues that affect them are being publicly discussed by more than 30 million people worldwide. There are, however, no editors in cyberspace. Communication is direct, unfiltered, and fast.

The initial reaction to an adverse situation on the Internet is panic, fear, and a strong desire to shut them down. The reality is that these situations are opportunities for companies to publicly demonstrate their character by resolving customer problems that may have gone unresolved or getting their side of the story across in a way that was not possible before.

There are two points of origination for Internet crises. Mrs. Fields Cookies was once falsely rumored on Hard Copy and CNN to have supplied free cookies to O.J. Simpson's criminal trial victory party. Within eight minutes of the Hard Copy broadcast, a boycott of the company was being organized on the Internet. Intel's Pentium well-known chip flaw, on the other hand, took three weeks of discussion on the Internet's Usenet newsgroups to build up enough momentum before it appeared as a story on the front page of The Wall Street Journal.

Crises that originate in traditional media that jump to the Internet, such as the false Mrs. Fields rumor, grow quickly and require less work on the part of the organizers to build support. Unlike traditional media however, where the journalist serves as intermediary and filter, the Internet enables both sides to tell their stories directly to the affected audiences.

While the Internet possesses the ability to catalyze, organize, and polarize large numbers of people quickly, the very nature of the medium ensures that corporate activism originating on the Internet, such as the Intel debacle, will almost universally start out at a manageable level. Webmasters of activist Web sites have the same challenge as their corporate brethren: if you build it but don't tell anyone about it, no one will come. Companies that monitor the electronic bulletin boards on the Internet and on commercial online services such as Prodigy, CompuServe, Microsoft Network, and America Online routinely discover the postings of disgruntled customers, employees, investors, and other activists seeking to build grassroots support for their causes.

Herein lies the opportunity to resolve the situation, before it grows to a scope that costs a company serious dollars and reputational damage. There are three steps to follow for identifying and neutralizing potentially destructive, widely disseminated Internet rumors and misinformation: Diagnosis, Prescription, and Treatment.

One of the most important facets of building your career relates to how well you verbally convey ideas, concepts, instructions, and information. The principal difference between a ?junior person? and a ?senior person? is the

Time and time again when we analyze how poor, delayed, or unnecessarily manipulative communication has damaged or destroyed the reputation, credibility, brand name, or the future of an individual, organization, or product, it often seems that then,

Mr. Lukaszewski takes you step-by-step through the crucial process of data collection, analysis, and plan development using specially designed forms and worksheets. Follow plan development steps using the invaluable model forms, scenarios, and flowcharts to create your own corporate or division crisis communication response plan. Chapter topics include: realities of crisis communications planning; communication plan development and budgeting; plan development process; model communication management policy; threat identification; scenario development; message development; model plan outlines; crucial contact lists; response procedure reminders; and lessons learned/incident recap analyses. Published in cooperation with the Public Relations Societyof America.

Television news magazines have become the principal new force in television news. The reasons for their success and the prediction that their power will continue for some time are supported by the three most crucial aspects of any successful

ABSTRACT The Tactical Ingenuity Pyramid © (TIP) is a strategic THINKING TOOL developed to help managers and their communications advisors creatively anticipate, identify, analyze, interpret, control, and counteract the unplanned visibility

A renewed wave of anti-corporate activism is underway, particularly targeting the apparel industry and other areas of consumer manufacturing where the brand, usually American, uses off-shore (that is, third world or lesser-developed) countries for

The Peppermill Scenario teaches many of the communication lessons corporations are concerned about today. The scenario can be adapted to involve participants in public meetings; in solving internal communications issues, media relations problems

The aggressiveness of activism is intensifying. While the threat of terrorism is no where near as great in the United States as it is in other parts of the world, direct activist action against individuals and their families is becoming a routine

The ?corporate campaign? has evolved into one of the more negative and destructive anti-corporate actions that can be taken against a business or high-profile organization. Labor activists, out of frustration with typical bargaining

No matter how good a corporation's overall environmental management system or its environmental health and safety department functions, there is no guarantee that management will be able to build that new plant, introduce that new product, or

Business organizations rarely become extinct due to labor negotiations, but high-profile labor problems can generate serious temporary harm and enormous, unnecessary, largely self-inflicted distraction. The critical question to ask everyone