It's no accident that most ads are pitched to people in their 20s and 30s. Not only are they so much cuter than their elders...but they are less likely to have gone through the transformative process of cleaning out their deceased parents' stuff. Once you go through that, you can never look at *your* stuff in the same way. You start to look at your stuff a little postmortemistically. If you've lived more than two decades as an adult consumer, you probably have quite the accumulation, even if you're not a hoarder...I'm not saying I never buy stuff, because I absolutely do. Maybe I'm less naive about the joys of accumulation.