• Quick Answers to Marketing Questions Рос Джай
    ISBN: 0273653253
    Год издания: 2001
    Издательство: Prentice Hall
    Язык: Английский

    Got a marketing question? We'll put the answers at your fingertips... You've got a budget. You've got to decide how to spend it. And you have to get results. Quick Answers to Marketing Questions will give you all the answers you need and take all the hard work out of decision making. What makes people more likely to open direct mail? How do you design a flyer to encourage people to read it? Are people more likely to buy a product with a customer careline? Where is the most effective page position for a press ad (and does size matter?) Which is more cost effective - TV advertising or direct mail? Should I be doing market research?…

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