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The printing press, the pencil, the flush toilet, the battery — these are all great ideas. But where do they come from? What kind of environment breeds them? This book was an exploration of environments that lead to breakthrough innovation, in science, technology, business, and the arts. I conceived it as the closing book in a trilogy on innovative thinking, after Ghost Map and Invention Of Air. But in a way, it completes an investigation that runs through all the books, and laid the groundwork for How We Got To Now.

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aristofun

aristofun

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Author is trying to analyze real forces behind great inventions and business successes.

It turns out most great ideas often comes:

1. in "adjacent possible" space of alternatives.

Charles Babbage being one of the brightest example. He invented computer 100 years before it was actually possible to produce.

This is the reason behind most ideas (from double-entry bookkeeping to general relativity) coming at the same time to many people independently, at the right time, when the world is ready for the idea.

2. much more often in liquid&open network environments — not in the closed labs behind 10 doors, but in spaces where open communication possible. Exposion of innovations after WWW adoption being one of the example.

Information spill-over between people is crucial factor of growing and…

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