Вручение 2014 г.

Страна: Великобритания Дата проведения: 2014 г.

Премия газеты Financial Times «Бизнес-книга года»

Лауреат
Томас Пикетти 4.0
В «Капитале в XXI веке» Томас Пикетти предложил новый взгляд на проблему, которая впоследние десятилетия обращает на себя все больше внимания, — проблему неравенства. Проанализировав огромное количество данных, французский экономист обнаружил следующую закономерность. При прочих равных быстрый экономический рост уменьшает роль капитала и его концентрацию в частных руках и приводит к сокращению неравенства, в то время как замедление роста имеет следствием возрастание значения капитала и увеличение неравенства. В исторической ретроспективе — а книга Пикетти охватывает огромный период от начала XVIII века до наших дней— рост влияния капитала прерывался лишь в двадцатом столетии как следствие двух мировых войн и кейнсианской политики Славного тридцатилетия (1945–1975).

Сегодня же мир возвращается к ситуации, когда неравенство неуклонно увеличивается, что может привести к тяжелым социальным и политическим последствиям. Впрочем, в отличие от Карла Маркса, с которым Пикетти часто сравнивают, француз не ограничивается лишь мрачной констатацией сложившегося положения и не предрекает крах капиталистической системы. Он предлагает меры, которые могли бы приостановить неблагоприятные тенденции.
Эд Кэтмелл, Эми Уоллес 4.4
Как объединить творчество и менеджмент? Как обеспечить команде творческих людей столь необходимую атмосферу свободы и вдохновения и при этом удерживать их в рамках бюджета и сроков, выпускать лучший в отрасли продукт и приносить прибыль компании?
Эд Кэтмелл, президент самого успешного анимационного стартапа в мире, который изменил представление человечества о мультипликации и компьютерной графике, делится своим опытом управления и формирования звездной команды Pixar в сотрудничестве с такими гениями, как Стив Джобс и Джон Лассетер. Он искренне рассказывает обо всех неудачах, промахах, взлетах и падениях компании на пути к созданию максимально эффективной стратегии взаимодействия с творческими людьми. Приятный бонус: истории появления на свет всех хитов Pixar — от "Истории игрушек" до "Университета монстров".
Julia Angwin 0.0
An inside look at who's watching you, what they know and why it matters. We are being watched.

We see online ads from websites we've visited, long after we've moved on to other interests. Our smartphones and cars transmit our location, enabling us to know what's in the neighborhood but also enabling others to track us. And the federal government, we recently learned, has been conducting a massive data-gathering surveillance operation across the Internet and on our phone lines.

In Dragnet Nation, award-winning investigative journalist Julia Angwin reports from the front lines of America's surveillance economy, offering a revelatory and unsettling look at how the government, private companies, and even criminals use technology to indiscriminately sweep up vast amounts of our personal data. In a world where we can be watched in our own homes, where we can no longer keep secrets, and where we can be impersonated, financially manipulated, or even placed in a police lineup, Angwin argues that the greatest long-term danger is that we start to internalize the surveillance and censor our words and thoughts, until we lose the very freedom that makes us unique individuals. Appalled at such a prospect, Angwin conducts a series of experiments to try to protect herself, ranging from quitting Google to carrying a "burner" phone, showing how difficult it is for an average citizen to resist the dragnets' reach.

Her book is a cautionary tale for all of us, with profound implications for our values, our society, and our very selves.
Ник Дэвис 0.0
At first, it seemed like a small story. The royal editor of the News of the World was caught listening to the voicemail messages of staff at Buckingham Palace. In 2007 he and a private investigator were sentenced to prison and the case was closed. But Nick Davies felt sure there was more to it and began his painstaking investigation which ultimately exposed a world of crime and cover-up, of fear and favour - reaching all the way to the top.
Amir Sufi, Atif Mian 0.0
The Great American Recession resulted in the loss of eight million jobs between 2007 and 2009. More than four million homes were lost to foreclosures. Is it a coincidence that the United States witnessed a dramatic rise in household debt in the years before the recession―that the total amount of debt for American households doubled between 2000 and 2007 to $14 trillion? Definitely not. Armed with clear and powerful evidence, Atif Mian and Amir Sufi reveal in House of Debt how the Great Recession and Great Depression, as well as the current economic malaise in Europe, were caused by a large run-up in household debt followed by a significantly large drop in household spending.

Though the banking crisis captured the public’s attention, Mian and Sufi argue strongly with actual data that current policy is too heavily biased toward protecting banks and creditors. Increasing the flow of credit, they show, is disastrously counterproductive when the fundamental problem is too much debt. As their research shows, excessive household debt leads to foreclosures, causing individuals to spend less and save more. Less spending means less demand for goods, followed by declines in production and huge job losses. How do we end such a cycle? With a direct attack on debt, say Mian and Sufi. More aggressive debt forgiveness after the crash helps, but as they illustrate, we can be rid of painful bubble-and-bust episodes only if the financial system moves away from its reliance on inflexible debt contracts. As an example, they propose new mortgage contracts that are built on the principle of risk-sharing, a concept that would have prevented the housing bubble from emerging in the first place.

Thoroughly grounded in compelling economic evidence, House of Debt offers convincing answers to some of the most important questions facing the modern economy today: Why do severe recessions happen? Could we have prevented the Great Recession and its consequences? And what actions are needed to prevent such crises going forward?
Эрик Бриньолфсон, Эндрю Макафи 4.0
In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies―with hardware, software, and networks at their core―will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.
In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee―two thinkers at the forefront of their field―reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.

Amid this bounty will also be wrenching change. Professions of all kinds―from lawyers to truck drivers―will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.

Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.

A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.