Paul Harris – лучшие книги

Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath. This book will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Through the considered application of these principles a more balanced and effective design can be achieved.

More than 200 color photos, plus 50 black and white illustrations, provide an illuminating, highly visual introduction to the key elements of graphic design. Each subject matter, or “fundamental,” uses detailed diagrammatic explanations

The Basics Design series explores key areas of design through a series of case studies juxtaposed by key creative 'basics'. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.

Издание на английском языке.

Формат: 16 см х 23 см.

As Chief of Staff to Field Marshal Sir Douglas Haig in 1918, General Sir Herbert Lawrence played a key role in the defeat of Germany in the First World War. This biography traces his remarkable career and argues that he has a strong claim to be recognised as one of the principal architects of Allied victory. Described as ‘a man of outstanding ability both as a soldier and in business’, it is surprising that this towering individual has received such little attention. He remains one of the forgotten figures of the war. Lawrence had the distinction of being highly successful in two different fields. As a businessman he was an influential financier and chairman of Vickers, one of the world’s foremost armaments companies between the wars. In the military sphere, he was one of the very few men to rise to the top echelon of the British army without being a regular career soldier. He gave up his lucrative job as a City banker to re-join the army at the outbreak of hostilities in 1914. After the war he resumed his successful financial career, eventually becoming known as the ‘Father of the City’. Despite his significant contribution to the war effort and his accomplishments in the commercial world, historians have largely neglected Lawrence. This account uses new material to reveal the achievements of this outstanding soldier and banker. Overcoming the personal tragedy of losing his two sons during the war, he became the most senior staff officer at General Headquarters [GHQ]. He was chief advisor to Haig and acted as his right-hand man throughout the final year of the conflict.

Design Thinking is an introduction to the process of generating creative ideas and concepts. It teaches the generation of ideas as a practical skill, vital to the creation of successful design. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable methodology for design as a problem-solving activity. This is supported by practical work examples and case studies from leading contemporary design studios, accompanied by concise descriptions, technical expansions and diagrammatic visualizations.

The Visual Dictionary of Fashion Design

A thoughtful exploration of the role of graphic design today, The Fundamentals of Graphic Design offers a unique overview of a challenging and dynamic profession. From new media to marketing, from package design and print design to typography, opportunities in graphic design are everywhere. This book discusses both the familiar aspects of graphic-design jobs, such as art directing, copyright issues, and web design, and the broader implications of graphic design, including social responsibility, the art world, and the future. The Fundamentals of Graphic Design is an ideal guide to anyone starting out or seeking a place in the world of graphic design.

The Visual Dictionary of Architecture

Enhance graphic design with great print and finish techniques * Dozens of print and finish techniques, each showcased with examples by top designers * Handy, small format * Highly visual throughout, with informative text and clear

Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.